Crabbies // Fruit letters
3d Letters, CG Letters, Crabbies, Fruit letters
CGI & Post
We were commissioned by the Leeds based marketing agency Ponderosa to assist them in an upcoming marketing campaign for Crabbie’s. The campaign was focussed on the launch of a new product range which included fruit flavoured alcoholic ginger beers.
We were asked to create four sets of fruit alphabets to reflect the various fruits to be used in the new products including raspberry, lemon, rhubarb and black cherry. After buying and eating lots of fruit for market research purposes (!), we set about creating 3d models of the various letter shapes. These were then textured to replicate the different fruit finishes, with finer details such as water droplets and leaves added for extra touches of realism.
The fruit letters were to be used in various advertising images. You can view all four complete fruit alphabets on this page!