Zune HD // Serial Cut
Serial Cut – Madrid
CGI & Post
This project was really special to be involved with, not only because we were creating promotional material for an end client who is as big as they come, Microsoft, but to be asked to work as a guest designer for the infamous Madrid based studio-Serial Cut was a real honour.
We produced some initial proof of concept artwork centred around adjectives such as colourful, fun, gloss and neon, this lead to a variety of image options being presented to the client.
The end product features a variety of glossy objects which were rendered with V-Ray to create the stylised image required by the client. We are delighted that our work also features in the 2012 publication ‘Extra Bold’ which is a compendium of Serial Cuts imagery since its establishment in 1999.